The North Face: Never Just a Hike
Never Just a Hike. A VIC social campaign for The North Face in Australia, made with The Arc Factory. James directed and shot it.
View →Director and DOP
What happens when a creative kid with a bit of imagination grows up, not particularly talented or special, stumbles, tumbles and fumbles his way into the film industry, and falls in love with the craft? That's me!
Never Just a Hike. A VIC social campaign for The North Face in Australia, made with The Arc Factory. James directed and shot it.
View →Campaign video for the INTIMA collection by the label Forbidden Fruits, built around an ice skating performance and finished with Super 8 footage. James was DOP and editor.
View →There After video campaign for MYER. Digital online ads and in-store motion billboards across Australia. James was DOP, working with Howatson and Company.
View →
The North Face / Never Just a HikeDirector / DOP / 2026View +
Forbidden Fruits / INTIMADOP / Editor / 2025View +
MYER / There AfterDOP / 2026View +
VIC NAIDOC / March 20242nd camera operator / 2024View +
Frank Green / Life's a SwitchDOP / Editor / 2025View +
MYER / BlaqDOP / 2025View +
Champion / The Warm UpVideographer / 2025View +
The Arrival / Short filmCinematographer / Editor / Colour / 2024View +
BEENuneMINUTE / Music videoVideo director / Editor / 2026View +
Graedance / Experimental fashion filmCinematographer / Editor / 2024View +
MYER / RegattaDOP / 2026View +
KEAUN / Uber Eats music videoDirector / Editor / 2025View +
Esquire Malaysia / JimmyVideography / 2026View +
Nhatty Man and Killah Keys / Sweet MemoriesDirector / DOP / 2024View +
The Listening Session / ShortDirector / Editor / 2025View +
Homie x Kimmie / Let You GoDOP / Editor / 2026View +
MYER / BASQUEVideographer / 2026View +
Freezetech / Social campaignVideographer / 2026View +
Afternoon in the Hills / Short fashion filmDOP / Editor / 2024View +
Schön! Magazine / Jari JonesVideography / 2026View +
FRMEFEST x Nikon / CompetitionVideography / 2025View +
Say hellohello@jameswajura.com
ALICE.D / Cause x EffectVideo / 2025View +
L'Officiel Hommes / Jay ChouVideography / 2026View +
Champion / The New State of PlayVideographer / 2025View +
Clementine / BeautyDOP / 2023View +
Jordan x Foot Locker / Summer Jam 2025Creative producer / Super 8 videographer / 2025View +
Kit x Mecca / Unsung HeroesVideographer / 2026View +
Wilson / Wilson TennisEditor / 2024View +

I'm a Thai-Australian creative based in Melbourne. With a background in editorial fashion, music videos, socially conscious work, educational content and corporate documentaries, I've developed a versatile style that helps me make meaningful films for a wide range of clients. I mainly work as a DOP for global and local brands, and I love making narrative projects with other passionate filmmakers and creatives.
The North Face, Champion, Hoka, Nikon, Foot Locker, Esquire, L'Officiel, Canva, Frank Green, Homie