MYER: There After (MEBS Campaign)
There After video campaign for MYER.
Digital online ads and in-store motion billboards across Australia.
A video and photography campaign for MYER's There After clothing range, shot in the middle of Preston Market.
The Challenge
Multiple outfits to cover, video and stills to deliver, and a live public market full of curious pedestrians. The environment could not be controlled, so the production had to be built around it.
How We Approached It
The kit was designed for mobility: a shopping cart POV rig and a Snorricam rig for movement, handheld lights running only on batteries, and a willingness to lean into the existing environment lighting.
Cinema lenses were swapped in the middle of the crowd and focus was pulled on the move, keeping the pace of the day without losing the look.
What Made It Special
The camera work grew out of the location. The cart rig and Snorricam turned the market itself into part of the production design.
The Reality
Delivered with Howatson and Company for MYER as video for digital online ads and in-store motion billboards across Australia.
- LocationPreston Market, on a busy day
- Rigsshopping cart POV and Snorricam
- Lightingbattery handheld lights and available light
