The Warm Up: Champion
Campaign produced by Underscore AUS for Champion, featuring young creatives, influencers and athletes.
A run of short vertical films for Champion's SS24 drop, made with Underscore AUS and shot on location at the University of Melbourne with young creatives, influencers and athletes.
The Brief
Underscore AUS needed a small set of vertical videos for Champion, each built around a reference the client had chosen. Two were editorial pieces with a designed, cinematic look. The others were lighter and phone-first.
The editorial pieces were the ones to get right: planned camera movement, speed ramps and a considered grade.
How We Approached It
We split the work by what each piece needed. The Underscore team captured and cut the phone-first videos. I took the editorial pieces, shooting them with gimbal and handheld moves that were blocked in advance, then finishing them myself.
Footage from a camcorder was folded in to add grit and energy next to the cleaner camera work.
What Made It Special
Real locations and real movement, shot over a single day on 1 August 2024. The edits keep that pace.
The Reality
Delivered as vertical edits for Champion, plus an extended bonus cut.
- Shootone day on location, 1 August 2024
- Editseditorial films graded and finished by WONDA, phone-first films cut by Underscore AUS
- Formatsvertical 9:16, with extended bonus cut
