Let You Go: Homie Clothing x Kimmie

Show a new clothing drop in motion. The garments had to stay the focus while a full choreography played out, so the camera needed to move with the dancers and still read the product clearly.

Some shots were planned in rehearsals using a phone, and the camera movement and blocking for others was pre-visualised on the day. The dancers performed several takes of the same song so a variety of angles and speeds could be cut together.

The visual reference was the music videos of the 2000s. To capture that energy, the gaffer synced the lighting to the music so the strobing complemented the rhythm.

Light and rhythm working together. Lighting cues were timed to the track, so the edit could lean on the music as much as the movement.

Delivered as the launch film for the HoMie Clothing heavyweight hoodie collection, with thanks to creative director Marcus Crook.

• Choreographydesigned by Kimmie Choi
• Lightingstrobe effects synced to the track
• Coveragemultiple takes at varied angles and speeds

HoMie is a Melbourne streetwear label with a mission built in: every dollar of profit goes to supporting young people affected by homelessness or hardship. It started as a Facebook page in 2015 and grew into stores, training programs and a simple idea, make caring cool.