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The North Face: Never Just a Hike
Hiking isn't a workout. It's where the stories happen.
escape, chaos, discovery, community.
Never Just a Hike treats every hike as a moment of escape, chaos, discovery and community, made with Australian content creators and influencers.
01
The Idea
Rather than present hiking as a traditional outdoor pursuit, the film explores what a hike becomes: a shared experience of adventure, humour, connection and reflection.
02
What We Made
A hero film of two to three minutes, a 60 second Instagram reel, story frames and carousel stills, made with Australian content creators and influencers.
03
How We Shot It
Shot on the Sony FX3 and FX6, kept loose and natural so the film moves with the group.
Project stills19 images
You don't go hiking to escape the world. You go to remember how to live in it.
Cutdowns4 videos
Director's treatment (reference deck, not project footage)3 images
