Life's a Switch: Frank Green
2024 campaign introducing a newly designed lid for Frank Green's collection.
A 2024 campaign for Frank Green introducing a newly designed lid, made with creative studio OK COOL and built around four key set-ups on a single backdrop.
The Brief
OK COOL developed the campaign deck, storyboards and a lighting and grade brief before we spoke. The films were designed around four key photography set-ups, all shot against one backdrop, with the new lid as the star.
How We Approached It
Before the shoot I ran lens and angle tests, weighing a native Sony GM lens against DZO prime cine lenses. The cine lenses gave the films more character, especially for push-in shots, and a focus puller made them workable on the day.
With one backdrop and a clear lighting and grade plan, the work was about precision: repeatable moves, clean framing and a look that matched across every set-up.
What Made It Special
A tightly designed set and planned camera moves, reviewed live on a wireless monitor shared with the agency and client, so decisions were made on the day.
The Reality
Delivered as the Life's a Switch films for Frank Green, shot and edited by James Wajura with OK COOL.
- Set-upsfour key photography set-ups, one backdrop
- LensesDZO prime cine lenses with a focus puller
- My roleDOP and editor
