Kit x Mecca: Unsung Heroes Campaign
Around ten short videos that give kit:'s hero products their moment, localised for Australia and New Zealand.
every product takes a bow.
kit: is Mecca's Melbourne-made skincare brand, relaunched in 2022. Unsung Heroes puts its best products on a red velvet stage and lets each one take a bow.
The Idea
A 16:9 hero film plus short cutdowns of about nine seconds, one for each product. Each product takes its bow to applause, and every video ends on the full line and the call to discover our Unsung Heroes.
Every Format, Both Markets
Around ten videos in total, each delivered in 16:9, 9:16 and 1:1 and localised for Australia and New Zealand, with pricing and calls to action handled in the supers for each market.
How We Built It
Every ad has its own hook, with pricing handled in the supers. The frames were storyboarded in Figma with copy and hooks, then signed off before the edit, so the cutdowns stayed fast and consistent across every video and format.
Where It Ran
The campaign ran as paid ads.
